There are 59.8 million Hispanic people in the United States. This makes up 18.3% of the population. This makes the United States, the second-largest Spanish speaking population in the world after Mexico. Let that sink in. The United States has more Spanish speakers than Spain.
It means that if you reside in a state with a high multilingual population, chances are that you are missing out on business for not having the capabilities to cater to Spanish speakers. If the percentage of Hispanic People in the US is 18.3% of the population, areas such as South Florida, Texas, California, New Mexico, and New York can probably have around a quarter of the population feeling more comfortable speaking Spanish.
It is pretty clear why a business in this day and age needs to have bilingual customer service, sales, and support. Let’s take a look at the specifics on why is that so:
If a lead calls your business and they are more comfortable speaking Spanish instead of English, they may struggle communicating their needs. This is particularly important for law firms, who have to be very detailed in the information they collect to build a case. Unfortunately, when you run a business, you cannot allow key details to get “lost in translation.” A good bilingual answering service can make sure that any intake or message collected from your callers in Spanish is accurate and complete.
A monolingual service can potentially turn your customers away. People like purchasing goods and services from businesses that make the experience seamless. An answering service is typically the first interaction between your business and your potential clients. Having a bilingual answering service can ensure that those first interactions are positive, and that the rest of the onboarding process to close a sale or provide support is as seamless as possible for your client.
Despite the growing Hispanic population, businesses are not doing much to adapt. If you serve this population better than the competition, in the language they prefer, you will be rewarded with loyalty. Customer loyalty then cascades into strong customer retention and word-of-mouth referrals. All because you cared enough to hire a bilingual answering service.
That does not matter. A good bilingual answering service will be able to provide translation services on demand. At Easybee, operators are available to stay on a call as it is being patched to provide real time interpretation. Easybee operators are also trained to collect a message in Spanish and dispatch it in English, or vice versa.
The good or service you are providing will still be procured in English. Catering to a Spanish speaking population is only a matter of first impressions and strong delivery.
Let us review. Having a top quality bilingual answering service will allow you to gain better understanding of your customers’ needs, will make your customers feel more welcomed, will drive up customer loyalty, retention, and word-of-mouth referrals, and will put you ahead of the competition. What are you waiting for?
If you too are looking for a bilingual virtual receptionist for your business then, consider Easybee’s bilingual virtual answering services. Easybee’s bilingual virtual receptionist will manage all the important calls and offer clients with best-quality service they need whether they speak English or Spanish. Want to know more about how to develop your brand with Easybee?