The digital era has opened the floodgates to online marketing practices that seem almost unethical. If you owned a bicycle repair shop on Main Street and your competitor from Second Street came over and started stalking your clients and giving them posters promoting their business, you would probably get mad. In the digital world, this happens every second through the use of cookie tracking and all sorts of keyword tracing technologies. All of a sudden, long time customers of your business are being targeted by your competition and offered special deals to switch over to them. Lucky for you, it is easier to retain a customer than to win them over.
Provide a Personable Service
Customers want individuality in their experience. They want their calls and emails answered, want to be called by their name, accurate recommendations, and an overall experience tailored to their needs. Making time to talk to your customers and better understand their needs is time invested in customer retention and business growth.
Responsiveness
Over 50% of customers expect to hear back from a business within 30 minutes during their first interaction. The number climbs up to over 70% when a customer is looking for customer support. Long wait times and unanswered calls and emails can cost you leads and, even worse, current clients.
Be Tech Oriented
Implementing services and software that can help you track your customer interactions and sales gives you a clear picture of where your relationships with your customers stand. A good CRM can help you maintain a newsletter and email campaigns that maintain customer loyalty. A scheduling software can help your clients to always find a good time to give you a call.
In the pursuit of customer retention, a virtual receptionist service can go a long way. A good virtual receptionist service, like Easybee, can help you provide personable service, ensure that all your calls are always answered promptly, and integrate with the technology that will help you streamline and optimize your operation. As you look to improve your relationship with your customer’s, Easybee can be an ally in keeping customers happy by always answering their calls and helping them with their concerns. Try Easybee today through our 2 week free trial.
