With an increase of channels and competitor pressure, marketing costs are on the rise. The average marketing spend has increased by 40% over the last 20 years and this trend does not seem to be slowing down. This is why earning a customer through word of mouth is so refreshing. After all, word of mouth is free! So, the question begs, why do clients refer your business and how can you increase these referrals?
1. Your Clients Need to be Satisfied.
Simple, for word of mouth referrals to happen, your clients need to be satisfied. For your clients to be satisfied, your customer service needs to be on point. The good news is that providing good customer service is not complicated nor expensive. The bad news is that good customer service is often overlooked by business owners who fail to empathize with their customers. If you are getting referrals, it is likely because you are providing excellent customer service.
2. Focus on Communication.
If you feel like your customer’s could do with better service, try focusing on communication. When a customer calls your business, do their call gets answered? Callers are discouraged when they get a voicemail recording.
More than 80% of people that get to a voicemail recording will not leave a message, according to Forbes.
Several clients report that not getting a call answered or an immediate call back makes them feel like the business does not care about them. Having an answering service or virtual receptionist solution to handle incoming call traffic promotes a good communication channel with your clients. Even though a virtual receptionist may not be able to provide the level of resolution that only you, or a member of your staff, can, your callers feel like they are being heard and that their needs are being taken care of. In short, make sure that you have a system in place so that your clients meet a personable and friendly voice whenever they need to contact you.
3. Customer Experience
For any business looking to improve their customer service and promote client referrals, a virtual receptionist service is a must have. Virtual receptionist services have proven to be one of the most effective solutions for maintaining responsive communications with your clients. Taking the help of a virtual receptionist service can improve customer experience better than the previous one, reducing your overhead, and capitalizing on existing client opportunities followed by an increase in profits of your business.
If you too are looking for a virtual receptionist for your business, consider Easybee’s virtual receptionist services. Easybee’s phone call reception service focuses on high quality call handling for the all industries and will manage all the important calls and offer clients with best-quality service they need. Want to know more about how to develop your brand with Easybee?
