It is unnecessary to say that missing a business call is a bad practice. But why? After all, there are voicemail boxes, texting, email, and all sorts of other communication that our clients and potential clients can use to reach us. Right?
Well, truth is that more than 60% of people still prefer contacting small businesses over the phone. Of those, 88% prefer speaking to a live person instead of navigating a phone menu. This points to the fact that phone calls are still an important mode of communication among clients and potential clients.
Having established this, let’s revisit the dangers of missing business calls:
Bad Customer Service
Customers want to feel like they are always taken care of. Regardless of your service or product, clients in today’s high paced times want to be able to double check any little detail with you or merely call you to follow up on every step of the way. When they call you and get your voicemail, chances are they will not leave a message. Instead, they will feal like you are unreachable and thus like you do not have what it takes to meet their customer service needs. Ensuring your calls are always answered makes callers feel like you have the necessary tools and the capacity to tend to all their needs.
Missing Leads
Leads are expensive and hard to come by. We can attest that few things in business are as painful as having a lead slip through our fingers. Once a lead calls your number, most of the hard work has been done. They are coming to you with the likely decision of becoming your customer. However, whenever they get a voicemail, all that momentum is immediately lost. Over 80% of people will not leave a voicemail if they get prompted to do so. So, these are clients that will most likely get back to their research and find another provider amongst your competition. Making sure that no lead call goes unanswered is an important step in maximizing your business’s growth potential.
Giving the Wrong Impression
You work hard. You care about your clients. In fact, you do such a fine job that other clients are likely to refer people over to you. Word of mouth is the ultimate level of marketing you can achieve. Its return of investment is impossible to calculate as it is free! Unfortunately, if you miss the chance to impress someone that has been referred to you, you are causing a disservice to your business. That person will undoubtedly go back to the person that referred them and tell them they were unable to reach you for help. This in turn will prompt your current client to stop spreading the word of how awesome your service is. This nightmare domino effect can surely be avoided with providing the best first impression to all callers, specifically those that heard of you through word of mouth.
The best tool to avoid missing any calls is having a trustworthy virtual receptionist service. At Easybee Answering Services, we take pride on being adequately staffed to answer calls in industry leading times. Trusting Easybee’s virtual receptionist service will ensure you have a live professional on the line 24/7/365 that is ready to marvel your callers with outstanding customer service. Do not miss the opportunity of exploring the full growth potential of your business. Try Easybee Answering Services for free through our 2 week free trial.
